Three Common Mistakes that Derail Marketing

Three Common Mistakes that Derail Marketing

When we point these mistakes out to clients they’re surprised.  First, surprised they didn’t think of them themselves.  Second, how easily they can correct them.

But when you get the take of consumers, you learn what gets in the way of your message.  Of course, you should be sure your sample of viewers represents the market your targeting,  Also, that you’ve included sufficient numbers of people.

To learn how viewers “consume” video, we asked a woman considering a plastic surgery procedure to visit several websites, watching their videos.  They were pitches by the plastic surgeons.   While the woman wasn’t an expert in video marketing, she was an expert in what she liked and disliked.  Although this research related to plastic surgery, you should find the information valuable whether you’re a CPA or a plumber.

Three Common Mistakes that Derail Marketing:  Takeaways

1. Look directly at the camera.  Viewers trust you more if you look at them rather than away from them.
2. Avoid distractions.  Find an area without distractions or just tighten up your shot.  At the very least, get rid of wasted space.  If you’re on camera, viewers should focus on you.  Not on your walls.

• Create graphics that are easy to read.  Viewers don’t want to “work” to read anything.

These are quick and easy solutions to problems that get in the way of clear, persuasive communications.  For a complimentary review of your video marketing strategy, contact me at bob@kaplitz.tv.  Let’s put my three decades of researching viewers and consulting speakers and TV anchors to work for you.  Let’s turn your videos into new business.