Tips for Realtors: Neighborhood Immersion
This is a great example of how a real estate agent markets a property by selling the value of the neighborhood.
She’s in love with the neighborhood. And she wants us to feel the sam way. This is also an excellent example of how video brings a selling proposition to life. Imagine if she had to simply reply on the text description on her YouTube post:
“Work, Love, Play… This is Plaza Midwood! Park your car and join Cassee Cunningham in perfectly playful Plaza Midwood where everything is a short walk home. Plaza Midwood is the most walkable neighborhood that Charlotte, NC has to offer. Function and fun right at your footsteps! If Plaza Midwood is your style, visit all available listings at www.SavvyCassee.com or visit her blog www.ShortWalkHome.com for all kinds of great events happening in and around Charlotte’s Plaza Midwood neighborhood.”
Tips for Realtors: Neighborhood Immersion
- Instead of just selling a home, sell the value of the neighborhood.
- Show your enthusiasm for the area.
- Have fun.
- Walk viewers through the neighborhood.
- Conclude with a call to action.
- Although this video was professionally shot, if you’re on a shoe string budget you can use your smart phone to capture similar shots.
If you’re looking to take your marketing to the next level with video, contact me: bob@kaplitz.tv. Let’s turn your videos into sales.
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