Tips for Effective “How To” Videos
We’ve created a series of videos for clients looking to establish themselves as experts in their field. And without the videos coming across like commercials. Instead, they provide valuable information.
The example accompanying this video was for a content marketing campaign for the Four Seasons Resort and Club in Irving, a Dallas suburb. “Content marketing” is just what it says: Using content — not commercials — to market.
People usually avoid commercials. But they’re eager to research and learn about subjects important to them. In this case, an exercise to help golfers with their swing.
Trainer Brad Davis makes you feel welcome with a warm smile and gets right into the tip.
Tips for Effective “How To” Videos: Takeaways
- Make viewers feel welcome with a warm smile at the start.
- Get to the viewer benefit fast.
- Demonstrate rather than just describe.
- Keep the video short.
- Better to create multiple videos than long ones.
- Include a call to action at the end.
Whether you’re producing the video or the subject of the video, remember the importance of a warm welcome. We’re often so concerned about getting the words right that we look preoccupied. So a smile goes a long way.
Add the power of video to your marketing mix. That way viewers can see, hear, and feel your message. And if you’re not comfortable on camera, we can review ways to make it an enjoyable experience. Contact me: bob@kaplitz.tv.
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