Smart Video Storytelling begins with planning.
Consider the viewer’s perspective. How do you grab their attention, keep it, and communicate a meaningful message? You can learn a lot by example, as you can see in this feature report by NBC’s Bob Dotson. Look for my comments on the bottom of each screen.
Each story is different, but if you can engage viewers with your best video, audio, and writing, you can be successful.
Our mind relates to a camera’s point of view. It’s like we are watching a reality through our own eyes. Where the camera is, the viewer’s eyes are.
- Your audience will see situations, characters and scenes as you want them to be seen.
- Angle a bird’s eye view to make them feel omniscient.
- Walk them through a scene slowly to build suspense.
Composition, color, lighting and movement influence the emotional tone of a camera shot. Unlike in real life, the camera’s perspective is the only one we get. Use it to guide the viewer’s mind to help tell a story.
We can surprise viewers, add to what they know, and increase involvement as the story unfolds.
For help in developing a video marketing strategy to drive business to your company, contact me: bob@kaplitz.tv. What’s your story? Let me help you bring it to life.
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