Sincerity Beats Fancy Video Production. Watch Tony Romo.

Sincerity Beats Fancy Video Production.  Watch Tony Romo.

Sometimes the most basic production can communicate your message best.  It fact, that happens quite often.  With the millions of dollars outgoing Dallas Cowboy quarterback Tony Romo could spend on a goodbye message to fans, he opted for a phone that shoots video.

This is the message he posted to Instagram saying goodbye to Cowboys fans.

The Dallas Cowboys now expect to trade Tony Romo to either the Houston Texans or Denver Broncos, according to ESPN’s Chris Mortensen. But NFL Network’s James Palmer reported the Broncos were not pursuing a trade for Romo.

Sincerity Beats Fancy Video Production.  Watch Tony Romo.  Takeaways

• Communicate your sincerity in your videos.
• It’s okay to show your humanity.
• Be yourself.  You don’t have to be perfect.
• Don’t let costly, fancy production get in the way of your message.
• Keep your message short, when possible.
• Add a touch of humor, if it works for your personality.
• Keep your phone close enough to pick up clear audio even if someone holds the phone for you.
• Check what you shot to be sure it’s what you wanted.

Contact me with any questions.  If you’re new to video, I’m happy to get you started:  bob@kaplitz.tv.  I’ve developed video marketing strategies for clients ranging from the Four Seasons Resorts to attorneys to medical and dental practices to sleep clinics.  Even a famous sports agent played by Tom Cruise, if you remember the line “Show me the money!”

It’s not just the shooting of a video.  Rather the strategy and storytelling that brings you brand to life.  But don’t overthink it.  You should know what your brand promise is and how it sets you apart from your competitors.  If not, we can work on that.

Everyone has a great story to tell — and share.  What’s yours?