The Leadership Brand Imperative
Surprisingly, the CEO of a major corporation admitted to me he didn’t understand branding and why it was important.
I asked him who made the nice suit he was wearing. He responded “Hart Schaffner Marx.”
“And what brand of coffee are you drinking?” I asked next.
The CEO nodded his head, realizing how brands influence his buying decision. He gained a deeper understanding when I asked him what each brand stood for. He knew exactly. He was, in effect, an expert on each brand.
Do you need a brand? You already have one. Your brand is your reputation. What others say about you.
Bob Kaplitz, a leadership and branding expert, recommends you begin to develop a Leadership Brand.
Develop the Leadership Brand for your organization. Contact Bob Kaplitz at 214.766.4236.
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