iPhone Video Marketing: Fast and Easy
If you have high tech video and audio equipment, you want to use it, right? But you might be surprised to learn about the value of an iPhone.
I discovered a very tasty BBQ restaurant. I challenged myself to produce two videos. The first providing a quick overview. The second to show testimonials.
Even without my Rode shotgun mic, I was able to pick up good audio. I just needed to get close to my subjects. But a major advantage was that people seemed comfortable on camera. That was because they didn’t get intimidated by a big camera. When they saw my holding an iPhone, they seemed comfortable. And I used existing lighting. I did need to move subjects to areas with the better lighting. And when it got nosy, I asked two of my testimonial subjects to go outside. That worked fine.
iPhone Video Marketing: Fast and Easy — Takeaways
- For clients that will only pay for less expensive, affordable videos, consider using your phone.
- Unless you connect your phone to a mic to get better sound, just stay close to your interview subject and ask them to speak up.
- To save time, plan to use existing lighting by moving your subject to the best lighted areas when possible.
- When shooting testimonials, just ask your questions rather than making a big deal of it.
- If they don’t want to be on camera, they’ll tell you. So move onto another person.
- Remember the basics of good video storytelling — like shooting the most visual elements.
- From a marketing standpoint, emphasize the competitive advantage of the business.
- The owner should be able to tell you what makes them better than the other guys.
- For clients willing to pay more for higher quality production, put away your phone and give them what they want.
Whether you’re a videographer or a business owner, contact me so I can help with your upcoming projects: bob@kaplitz.tv.
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