How to Impact on a Brand's Reputation with an iPhone

How to Impact on a Brand’s Reputation with an iPhone

This is a simple concept.  Simple if you’re brand is affected.  Simple if you want to get the word out about a brand.

The woman in the short video clip is upset that the customer service line at Kroger’s in North Irving, a Dallas suburb, isn’t moving.  Even worse, the Kroger management team hasn’t supplied a second person to get the line moving ahead.

The upset woman has a cell phone, but didn’t realized how easily she could create a video.  Bob Kaplitz, an expert in reputation management and leadership, created this one from his iPhone, trying to be helpful.

TAKEAWAYS

• As a consumer, you can impact on a brand’s reputation by using your cell phone to create a video to uplift it YouTube.
• You can distribute the video through social media, including Facebook, LinkedIn, and Twitter.
• You can also add the link to comments you come across regarding customer service.
• As a company, you need to be proactive by creating your own video series with the messages you want to communicate.

Protect your leadership brand’s reputation in your category of business.  Contact Bob Kaplitz at 214.766.4236.