How to Video a Very Sensitive Subject isn’t a topic that comes up very often.
But convincing a person to go on camera and talk about a sensitive subject is a challenge. We know it’s much easier to interview a person who seeks us out. A person who wants to promote something. Or just gain recognition.
So when an organization helping victims of domestic violence came us to for a video marketing campaign, we knew the focus had to be on the victims. The victims whose lives changed because of how Denton County’s Friends of the Family helped them.
Understandably, it’s not easy to go on camera to talk about how a man abused you. But the cause was so worthwhile, several did.
We avoided a lengthy set-up with lights and tripod. I just talked to this woman and recorded the conversation. Then edited it down to the clip you’re seeing.
TAKEAWAYS
- Focus on the impact the interview will make on others. In short, this is a worthwhile cause.
- Make it a conversation — not an interview — so the subject will feel more comfortable.
- Encourage them to tell “their story.”
- Focus on the how “hopeless” turned into “hopeful” or at least the positive solution.
How to video a very sensitive subject also takes sensitivity on your part. You need to care about the subject. You need to convey your genuine sympathy. And, perhaps most important of you, you need to be a good listener.
Whether your challenge is getting a sensitive story out or using humor to build your business, contact me so I can guide you: bob@kaplitz.tv. Video marketing is exploding, and simple text doesn’t work as well as persuasive, engaging video distributed via social media.
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