How to Video a Story to Build Your Business Often Comes Down to the People You Find.
For the Four Seasons Resort, we created a content marketing strategy. “Content marketing” represents a relatively new and exciting way to build brands. That’s because consumers see it as valuable content. Not advertising.
The challenge is to communicate the considerable value of a product or service in an engaging way.
Video marketing pioneer Bob Kaplitz says:
“The most engaging way is through storytelling. And the best stories come from real people. The challenge is to find people who can best bring a product’s benefits to life.”
To attract people to stay at the Four Seasons Resort and Club during major events — like a national golf tournament — Kaplitz told the story of a couple who enjoyed the experience.
How to video a story to build your business is only as good as the people and the story they have to tell. Kaplitz says, “You need to dedicate time to find the right people. Then let them tell their story. Finally, Kaplitz says, support it with visuals. So the plan is simple.
KAPLITZ TAKEAWAYS
1. Find the right people — the people who have an engaging story about the value of the product or service.
2. Ask questions so they can tell their story in their own words.
3. Get video supporting the story.
How to video a story to build your business also comes down to tight editing. Kaplitz says:
“You have to keep the story moving quickly. Short soundbites are better than long ones. Emotional ones trump statistical ones.”
Whether you’re a major company or a small business on a small budget, you’ll benefit from the power of a video marketing strategy. For a complimentary evaluation of your video marketing strategy, contact Bob Kaplitz at 214.766.4236.
Learn about other powerful marketing tools from Bob Kaplitz. Click on http://kaplitz.tv/how-to-use-testimonials-effectively-to-drive-more-business-to-you/
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