How to Use Video to Persuade

How to Use Video to Persuade takes planning.

Key Points include:

Find your fanatics — the people who are most enthusiastic about your product or service.

Ensure the happy client offers specifics.  Just saying they’re delighted to buy from you isn’t enough.  Prospects believe in specifics so they can evaluate them.

Make the person comfortable on camera.  If they look nervous or rehearsed, they’ll fail to connect.

Why testimonials at all?

• Testimonials build trust. Whether your customers are raving about what your product has done for them or about the great service you gave, they’re telling your visitors first and foremost that they had a positive experience with your products and company.

• Testimonials don’t look like commercials.  They should educate prospects about the product.  Not pitch them.

• Testimonials overcome skepticism. A good testimonial has the power to convince even your “tough sell” visitors that your product or service really made a difference in your customer’s life–and can help them, too.

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• Focus on benefits. A comment like, “This product is great!” is nice to hear, but it doesn’t tell visitors what your product can actually do for them.

• Search for memorable comments.  For example:  “Your treatment has doubled my energy.”

• Find people prospects can relate to. You want your visitors to see that your product helped someone just like them. Make sure your testimonials come from someone your target market can identify with.  For example, if you sell primarily to seniors, ask your customers if you can include their age along with the testimonial. If you’re selling to moms with children, ask if you can mention how many kids they have or include a photo of their family.

• Make comparisons. Did your customers try another product that didn’t work before they found yours? You want your visitors to know what your product can do that other products can’t. Choose testimonials that set your product apart from your competition.

Contact me to help you create powerful video marketing to build your business and brand.  bob@kaplitz.tv.