How to Use “Scare Video” for Profit
“Scare tactics” don’t sound good. But when we captured a testimonial from a mother, using her story made a lot of sense. The mother was scared — at least disappointed — about what a daycare center fed her son. The kid has a peanut allergy. Mom said “My poor child was hurting.” She even left her job to find a new daycare for her son who doesn’t tolerate peanuts and eggs.
The video we created for the Kids R Kids Learning Academy told the story of the boy and his mom. Storytelling works well. People remember stories more than just a series of facts or visuals.
How to Use “Scare Video” for Profit: Takeaways
- First, avoid overusing this approach. Consumers don’t like to be scared on a regular basis.
- Look for opportunities to find important and urgent information that will engage viewers.
- In testimonials search for a person who encountered a bad problem with another brand before coming over to your brand.
- Include specifics in the testimonial so viewers gain a better understanding about the problems they need to avoid.
- Whatever the “scare” the individual faced, ensure they comment on why they’re assured this isn’t a problem with your brand. The testimonial we captured in the Kids R Kids testimonial made that point clearly.
Use the power of video marketing and an occasional “scare video” to bring business to your company. Contact me to discuss your marketing needs: bob@kaplitz.tv.
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