Team members love recognition. Customers like to know about the people in the company pitching them. More than just text on the company’s website.
PUTTING IDEAS INTO ACTION
Here’s how to accomplish both goals:
— Create as video, even if you shoot it on webcam or phone.
— Keep it short, perhaps two minutes long.
— Avoid fancy production, which can distract from your people.
— Focus on your people.
— Allow themselves to be themselves.
— Capture the most engaging soundbites that would appeal to prospects.
— Emphasize your brand’s promise without it coming across as hard sell.
VIDEO EXAMPLE
The video, produced by Google, represents an example. This one focuses on interns.
— Your video can showcase a wide variety of team members and how they serve clients. Their benefit to clients.
— Videos like these can put a face on your brand. In fact, many faces.
— It’s a great way to bring your brand’s promise to life.
— It’s wonderful for morale — especially when team members distribute it through social media like Facebook.
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