If you’re a handyman, for example, you’ll benefit from a video showing your great work. Even better, follow a project from start to finish. That’s a start to answer the question of how to promote your handiwork.
People looking to buy services want to see their work. If they can’t see it in person, a photo or two is second best. But you’ll propel yourself ahead of the competition if you unleash the power of video.
TIPS
- Plan to capture your best work on video.
- Tell and show what separates your handiwork from your competitors.
- Even better, include a narrator who, like a news reporter, reports on your great work.
How to promote your handiwork isn’t a matter of hype. Consumers are skeptical. When you wear your consumer hat, you probably are, too. So don’t market your aspirations. Show what you can do.
This video is heavy on the show. And knowing the work of Rick Faulkner, I can honestly praise him in my voiceover. So what you see here is a testimonial woven in the story of a floor being replaced with a beautiful new one.
If you’re looking to add the power of video to your marketing, contact me: bob@kaplitz.tv
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