How to Paint a Persuasive Picture
No doubt, video is far more powerful than so-called “talking heads.” But what can you do when you can’t show video? Case in point: Presidential debates.
One of the best examples comes from Republican candidate Carly Fiorina, a standout in the debates against tough competition. Okay, you’re not facing sparring opponents. Even so, we can learn a lot.
How to Paint a Persuasive Picture: Takeaways
- Select an emotional, important issue.
- Determine your most persuasive point.
- Consider the defining moments you would use if you had video.
- Describe what would impact the most on your audience.
- Include vivid details as long as within the bounds of good taste.
- Include a call to action.
What was also clever about Carly Fiorina’s approach: She didn’t directly attack her opponents. She said they need to watch the videos allegedly exposing the harvesting of fetal tissue.
Another persuasive approach was this comment when she was asked about Donald Trump’s criticism of Fiorina’s face:
“I think women all over this country heard exactly what Mr. Trump said.”
This was a clever way to take the high road. Not directly criticizing her opponent. Rather stated a fact. Short and sweet. Add that to your toolbox — especially if a competitor attacks you personally. Whether you’re a fan of Carly Fiorina or not, you can learn a lot.
If you’re preparing for an important persuasive presentation or looking for videos to build your business, contact me: bob@kaplitz.tv.
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