How to Make Your Videos Memorable starts with what interests your viewers the most.
Avoid the mistake of assuming what interests you, interests them. So you need to conduct your own research. If you have a tight budget, you can simply ask prospects and customers about the questions they want answered. But that’s just the start as you answer the question “How to make your videos memorable.”
TAKEAWAYS
Capture valuable content. The best production won’t engage viewers if the content lacks value.
Keep soundbites short. And to the point. Given all the distractions out there, don’t let viewers’ minds wander.
Vary your angles. As you look at the montage I shot of Mark Fenner, president of the Rise Performance Group, you’ll notice the different angles. Not only does varying angles keep viewers interested, but you can also capture the audience in the room.
Know how you want viewers to react. For example, Mark Fenner teaches leadership. In shooting the above video, a major goal was to show his as a leader who engages his audience. Ideal reaction: “Mark is a great speaker on leadership. I got to get him into our company.”
Start strong. Don’t save the best for last. Otherwise, viewers may not stick around. Notice in the video for the Rise Performance Group, the first soundbite about perfection makes a strong point.
Invite prospects to watch your videos and give you feedback. Ask what, if anything, made that video memorable? Then ask “Why?”
Tell a story. People remember stories. They don’t remember bunches of statistics. Capture a story that drives your main point home.
Contact me with any questions or invitations to speak. Leverage the power of video storytelling to build your brand, to build your business. Learn how to make your videos memorable. Bob Kaplitz, bob@kaplitz.tv.
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