How to Feature the Work of a Handyman

How to Feature the Work of a Handyman comes down to basics.

• Use your video to show and tell a story.
• The story begins with the “before” and take viewers to the “after.”
• The middle shows the contractor’s work.
• You don’t have to say a lot when the picture and sound communicate the story.

This video shows the work of Rick Faulkner, who’s skilled in tile, wood, and many types of home repair.  He’s not your typical handyman.  He goes the extra step, works tirelessly, and pays remarkable attention to detail.

So how do you capture this in with pictures of sound?  You could always interview a happy customer for a testimonial, but pictures and sound allow viewers to see and hear the action and finished product for themselves.

TAKEAWAYS ON HOW TO FEATURE THE WORK OF A HANDYMAN

• Capture the defining moments — like the hardest, most demanding work.
• Vary the angles to keep viewers engaged.
• Encourage your subject to talk directly to you and your camera.

Separate yourself from your competitors by tapping into the power of video storytelling.  Whether you’re a doctor looking to build your practice or a talented handyman looking for the next job, video can connect and persuade.  Contact me at bob@kaplitz.tv.