How to Engage an Audience from the Start begins with planning.
Rather than plunging into creating a PowerPoint presentation, first outline it. Determine:
1. How you’ll engage your audience at the start.
2. Meat of the presentation.
3. Your call to action
Amy Cuddy’s research on body language reveals that we can change other people’s perceptions — and even our own body chemistry — simply by changing body positions. She has alot of viewer benefit to deliver, but notice in the video clip how effectively she sets up her presentation.
It’s a great example of how to engage an audience from the start. In fact, you’ll notice in this excerpt from her presentation how she:
1. Offers audience members a tangible incentive in her first sentence.
2. How she focuses on the audience, asking them to analyze their body langauge.
3. How she promises if you watch, you’ll benefit in a life changing way.
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In the presentation, you should get a feeling the each line in the open gives you a reason to listen to the next line. The key how to engage an audience from the start is keep in monks
How to engage an audience from the start requires first that you know your audience. You need to know what will interest them most about your presentation. And that’s what you should focus on. Especially focus on that viewer benefit in the first sentence.
Learning how to engage an audience from the start is crucial. if you build a case slowly, audience members with lose interest. You’ll notice how Amy Cuddy doesn’t allow that to happen. She unleashes powerful tools from her toolbox. Look at the bottom of the screen for insights from video marketing pioneer Bob Kaplitz.
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Kaplitz, who has studied viewers’ reactions to presentations for more than three decades, is happy to review your presentations. You can contact him at 214.766.4236.
If you presentation fails to engage and persuade, you’re missing a huge opportunity to grow your sales and reputation. Learn from Kaplitz the keys to engagement.
Gain more speaking engagements by capturing testimonials from your raving fans. Learn how by clicking this link: http://kaplitz.tv/how-to-use-testimonials-effectively-to-drive-more-business-to-you/
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The video is from a TED Talk: TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design.
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