How to Brand Yourself as a Thought Leader Requires Action on Your Part.
Don’t wait for others to say great things about you. Don’t wait to Google yourself, looking for praise on line. Whether in text or video, it likely won’t happen. You need to drive your own reputation. Don’t wait for others.
In the case of Cindy Schamp, President of Baylor Scott & White Medical Center in Irving, Bob Kaplitz approached her to shoot a series of videos for a new Thoughts & Visions section of the Irving Chamber of Commerce website.
How to brand yourself as a thought leader requires a strategy. Here are elements of that strategy.
HOW TO BRAND YOURSELF AS A THOUGHT LEADER
1. Find a credible source to ask you questions.
2. Encourage questions that allow you to communicate your expertise.
3. Prepare to answer the questions in a succinct way, ideally a minute response for each question.
4. Allow your personality to shine through, so you come across as the likable person you are.
5. Shoot video because video will convey your personality far better than text.
6. Even so, transcribe your on-camera comments to include in social media channels like Twitter.
7. Check to see you upload your video on YouTube as Google gives priority to video when people are searching for products and services.
How to brand yourself as a thought leader depends on your insightful thoughts.
1. If you feel you’re lacking in that area, take time to consider what you stand for.
2. Research what others in your field talk about.
3. Put your finger on the pulse of your industry to identify current issues so you can comment on them.
How to brand yourself as a thought leader is also an ongoing project. A major reason for that is when you join the social media conversation, you enhance the chances people will find you on Google and other search engines.
For a complimentary evaluation of your branding and reputation management strategy, contact video marketing pioneer Bob Kaplitz at bob@kaplitz.tv.
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