Overlooked Ways to Market Your Restaurant

Overlooked Ways to Market Your Restaurant

Jo Ann Goin, owner of a very successful bistro and catering service in Irving TX, Glory House, is in a good position to know, says marketing communications expert Bob Kaplitz.

For party planning, Jo Ann Goin says:

“Party planning can be both exciting and excruciating.  We know.  So we handle the hard parts and let you enjoy the rewards. From sumptuous dinner fare to stunning decor, Glory House makes it easy to be the party-planning hero.”

Marketing restaurants and catering businesses is a huge topic.  This article focuses on one aspect — community involvement.  The accompanying video addresses social media reviews.

Jo Ann Goin has been very active in the community.  Notice the commitment.  That generates contacts and relationships.  That generates business.  Quite a list:

• Founding partner of Green Business Council
• Board Member Greater Irving Las Colinas Chamber of Commerce
• Chairwoman of the Board for the Greater Irving Las Colinas Chamber of Commerce Oct. 2011- Sept. 2012
• Board Member Irving Convention and Visitors Bureau Oct. 2011 – Sept. 2012
• Board Member Irving Hispanic Chamber of Commerce Oct. 2011- Sept. 2012
• Member DFW Canadian American Chamber of Commerce
• Member of US Chamber of Commerce
• Board Member Irving Heritage Society 2012- 2015
• Volunteer for DFW Humane Society
• Hosts Coffee Break every second Thursday of the month. This is a Chamber of Commerce networking event for business owners including an expert panel discussion on business related topics to provide “tools” for businesses to be more successful
• Hosts Chamber Business Mixers every fourth Tuesday of the Month along with Don Williams, the Economic Development Director for the Irving Chamber.
• Completed Leadership Irving 2008/2009, a 10-month course designed to engage business leaders with all aspects of our City including healthcare, police and fire, education, economic development, city government, etc.
• Supports Irving fire and police departments through donations to silent auctions
• Supports numerous other non-profit agencies through donations including Irving Cares, Brighter Tomorrows, Irving Symphony, Salvation Army, and many others
• Participates in fund raising for Stonegate Christian Academy
• Attends More 2 Life Church in Las Colinas

Overlooked Ways to Market Your Restaurant:  Takeaways

• Immerse yourself in the community.
• Develop relationships.
• Closely monitor social media for comments about your restaurant.
• Take the high road in responding.

For a customized video marketing strategy for your business, contact me:  bob@kaplitz.tv.