Bringing Green Onions to Life
If you enjoy Chinese food, you might enjoy this story about where the green onions come from. It’s a good example of content marketing. PF Changs produced the video as part of its marketing.
Sure, they want to sell you on visiting their restaurants. But it doesn’t come across like a sales pitch. Instead, it’s the story behind where the green onions come from. The story is simple and easy to follow. And very visual.
Farm to Wok™ is their food philosophy for using “clean ingredients, purposeful recipes, and the power of a fiery wok.”
Bringing Green Onions to Life: Takeaways
- Look for ways to educate viewers through video storytelling.
- Tell prospects something they don’t know but are likely interested in.
- Put a face on the story by including a key player or two.
- Get your message across by including your branding line or a statement about what you believe in. In this case, Farm to Wok.
Looking to drive more business your way with video marketing? Contact me: bob@kaplitz.tv.
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