Story Telling Enhances your 30 Second Pitch – How to use it

When was the last time you got hooked in by a 30 second elevator speech?  When was the last time you were hooked by a short story someone was telling?  If you’re like most people, stories will pull you in.  People love stories.  An Elevator Pitch to Land You Business should be a priority for you.

Here are takeaways to use  story telling to enhance your 30 Second Pitch:

An Elevator Pitch to Land You Business TAKEAWAYS

  • Keep the your audience’s interests in mind.  Just because you’re interested in something doesn’t mean they are.
  • Start strong.  For example,:  “It was a huge mistake.  One that’ll cost you dearly.”  Your first sentence needs to pull your audience in.  Stir up their  curiosity.
  • Show your personality.  As you engage people with your story, they will get to know you better this way.
  • Make sure your story makes an important point about your brand.  Otherwise, it won’t help your cause.
  • Tell a story that others will share.  Think of stories you heard and why you shared them.
  • Focus on people.  People connect with people.
  • Keep your stories very short.  When people want more information, they’ll ask.

Whether you’re a senior executive a newly minted college graduate, your 30 second elevator pitch can propel your prospects.  Make sure to craft it carefully.

Contact me to craft the most successful pitches:  bob@kaplitz.tv.



Bob Kaplitz

Bob coaches executives and managers on developing their leadership skills, which improves the morale and efficiency of their companies. He mentors individuals through Everwise, which optimizes the way companies develop their people by connecting professionals with the experts and resources they need to be successful.

Comments

Haven’t seen you in awhile. Still in Irving?