With more than three decades of domestic and international experience, he’s a leading expert in the field of business communications.

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Career

Bob Kaplitz has been senior vice president for Audience Research & Development, which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News with Walter Cronkite and recognition by the Radio TV News Directors Association as Best TV Investigative Reporter in the U.S. and Canada. He’s consulted TV stations and media groups in markets including Los Angeles, San Francisco, Atlanta, Detroit, Cleveland and has spoken abroad in cities as far flung as Sydney, Australia and Hong Kong. He’s developed successful video marketing strategies for an impressive list of clients ranging from the Four Seasons Resort & Club to Dallas Cowboys’ branded ventures to law firms and a host of other businesses. He helped to develop one of the most successful and enduring media branding campaigns in history — “The Spirit of Texas” for WFAA-TV (Channel 8).

Current

Currently, Bob speaks on utilizing video for personal branding and reputation management for the Governor’s Small Business Forums, trains speakers for the Irving-Las Colinas Chamber of Commerce Business Connection, and he conducts both large-scale workshops and personal, 1-on-1 executive coaching.

Bob coaches executives and managers on developing their leadership skills, which improves the morale and efficiency of their companies. He mentors individuals on pro-bono basis through Everwise, which optimizes the way companies develop their people by connecting professionals with the experts they need to be successful. All content and resources on this website or supplied during consultation are for educational, not-for-profit use only.

Testimonials

Tammy Fulcher Testimonial.

Tammy Fulcher

Kaplitz Video Coaching Method

Having employed the power of video storytelling for almost four decades, Bob teaches engaging storytelling both on camera and in front of audiences. But what really impresses his clients is his use of video to analyze meetings, to give clients insights into critical opportunities to make them successful.

Much like a coach and team watching recordings of football games, he studies the successful and not so successful plays with his client describing the action. Or lack of it. It’s an unforgettable experience. Using Skype and video playbacks, he helps clients fine tune their presentations through video reviews. The process makes them comfortable on camera.

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